TikToks
Nourish On: Family Portrait
After the premiere of NIVEA’s Nourish On: Family Portrait campaign for their Essentially Enriched Lotion (see more below), we were asked to use its footage to create TikToks targeting Gen Z.
Despite the overly-polished, commercial look of the footage, we produced assets that tapped into popular TikTok trends and content styles, felt true to the platform, and appealed to a younger audience.
A benchmark report showed that all TikToks performed above benchmark, especially “ASMR” which “drove 61% of follows due to its native feel within the platform and engaged audience.”
Core and Sensitive & Radiant
In response to the success of our Nourish On: Family Portrait TikToks, NIVEA requested value-added TikTok videos for their Core and Sensitive & Radiant product lines.
Once again, we adapted the once polished commercial footage into social-forward content that leaned heavily into current TikTok trends and content styles.
Nourish On: Family Portrait Campaign
To promote NIVEA’s Essentially Enriched Lotion, we developed and shot a campaign highlighting NIVEA’s brand values of connection and togetherness.
Our overarching concept Nourish On: Family Portrait celebrates the joy felt among chosen families and how Essentially Enriched Lotion makes these moments of closeness even more intimate.
:15 OLV
:06 Pre-Roll Videos
Social — Facebook/Instagram In-Feed Videos
Social — Facebook/Instagram Stories
Made at Razorfish
Creative Director: Steffany Wilson
Senior Art Director: Lisa Donato
Senior Copywriter: Joseph Peltier
Art Director: Sofía Hernández