Q10 Skin Firming
Original TVC
NIVEA asked us to promote their Q10 Skin Firming Lotion to the US market using only footage from their South African spot.
Despite our limited resources, we developed 8 individual deliverables across three stages of the consumer journey (KNOW, WANT, GET). Additionally, we revamped the campaign language to speak more to NIVEA USA’s brand values of self-confidence and body positivity.
KNOW — :15 TVC/FEP/YouTube
KNOW —:06 YouTube Bumpers
KNOW —Facebook/Instagram In-Feeds/Stories/Reels
WANT — :06 YouTube Bumper
WANT — Facebook/Instagram Feed/Story/Reel
GET — :15 eCommerce In-Feed
Made at Razorfish
Creative Director: Steffany Wilson
Senior Art Director: Lisa Donato
Senior Copywriter: Joseph Peltier
Art Director: Sofía Hernández
Q10 Anti-Wrinkle
Original TVCs
Similar to Q10 Skin Firming, NIVEA asked us to adapt their South African Anti-Wrinkle Filler campaign for the US market. Once again, we developed 11 new assets featuring more personal, empowering language to reflect NIVEA USA’s brand values.
BELIEF & KNOW — :30 TVC & YouTube Trueview
BELIEF & KNOW — :15 Q10 Anti-Wrinkle Power
BELIEF & KNOW — :15 YouTube Trueview & Amazon Brand Video
BELIEF & KNOW: Instagram Stories
BELIEF & KNOW — :06 Facebook/Instagram In-Feed Videos
WANT —:06 YouTube Bumpers
WANT —Instagram Carousel Stills (Range & Wrinkle Filler)
Made at Razorfish
Creative Director: Steffany Wilson
Senior Art Director: Lisa Donato
Senior Copywriter: Joseph Peltier
Art Director: Sofía Hernández