Q10 Skin Firming

Original TVC

NIVEA asked us to promote their Q10 Skin Firming Lotion to the US market using only footage from their South African spot.

Despite our limited resources, we developed 8 individual deliverables across three stages of the consumer journey (KNOW, WANT, GET). Additionally, we revamped the campaign language to speak more to NIVEA USA’s brand values of self-confidence and body positivity.

KNOW — :15 TVC/FEP/YouTube

KNOW —:06 YouTube Bumpers

KNOW —Facebook/Instagram In-Feeds/Stories/Reels

WANT — :06 YouTube Bumper

WANT — Facebook/Instagram Feed/Story/Reel

GET — :15 eCommerce In-Feed

Made at Razorfish

Creative Director: Steffany Wilson

Senior Art Director: Lisa Donato

Senior Copywriter: Joseph Peltier

Art Director: Sofía Hernández

Q10 Anti-Wrinkle

Original TVCs

Similar to Q10 Skin Firming, NIVEA asked us to adapt their South African Anti-Wrinkle Filler campaign for the US market. Once again, we developed 11 new assets featuring more personal, empowering language to reflect NIVEA USA’s brand values.

BELIEF & KNOW — :30 TVC & YouTube Trueview

BELIEF & KNOW — :15 Q10 Anti-Wrinkle Power

BELIEF & KNOW — :15 YouTube Trueview & Amazon Brand Video

BELIEF & KNOW: Instagram Stories

BELIEF & KNOW — :06 Facebook/Instagram In-Feed Videos

WANT —:06 YouTube Bumpers

WANT —Instagram Carousel Stills (Range & Wrinkle Filler)

Made at Razorfish

Creative Director: Steffany Wilson

Senior Art Director: Lisa Donato

Senior Copywriter: Joseph Peltier

Art Director: Sofía Hernández