2024 Clio Entertainment Shortlist — Use of Influencer/Talent

Just as their summer of new releases started to roll in, Netflix asked us to build out the “Netflix Reality Universe” brand—a term initially coined by fans to describe the streamer’s broad collection of iconic reality TV offerings.

A moment this big deserved some merch. So, we designed custom varsity jackets and sent them to 60+ Netflix reality stars to officially announce the NRU.

To get fans in on the fun, we also created the first ever Netflix Superlative Vote where fans cast their ballots for their favorite Netflix reality stars across 10 categories.

As nominees got ready for the party of the summer aka Netflix’s Summer Break event, they answered burning questions from fans about their experiences as Netflix reality stars.

After our superlative winners were announced at the Netflix Summer Break event, NRU stars and fans took over social to celebrate the victories (and speak out on the snubs).

We rounded out our campaign by promoting the season 2 finale of Netflix’s Perfect Match with a hilariously uncomfortable, can’t-look-away video of the cast’s parents reacting to their kids’ most unhinged moments.