With their fifth season about to tip off, the NBA 2K League was ready to take their social presence to the next level.

Coming in with the assist, we expanded upon their existing hashtag #LetsGo to develop the Let’s Go Meter, a social media activation designed to measure the hypeness of different plays.

The excitement of the concept itself paired with its electrifying NBA 2K League-produced promo video was more than enough to make this project a slam dunk.