Ahead of the winter holidays which were predicted to bring a new wave of Quest headset users, Meta wanted to build awareness and engagement around their VR gaming app Meta Horizon Worlds.

In response, we developed “It’s Horizon Season.”, a social campaign promoting the platform’s exciting content, programming, and community.

Our campaign consisted of trailers for new VR games like Super Rumble Super Patch and Shootball, as well as in-world events, such as the Just For Laughs comedy show. Additionally, we retained interest among followers with re-engagement posts highlighting upcoming VR concerts, live sports games, and more. Social content for this campaign ultimately reached and engaged more players compared to benchmark.